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Who are your stakeholders?

Understanding your stakeholders is an important step in developing an effective sustainability strategy.
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Understanding your stakeholders is an important step in developing an effective sustainability approach.

It is in drawing from the opinions and experiences of the full range of our stakeholders that we practice collaborative sustainability and produce the most effective and long lasting solutions on the ground.

Be the change you wish to see in the world.
Often attributed to Mahatma Gandhi, this quote encourages us all to put action behind our hopes. It might start small – refusing a single-use straw or cup, making a gift rather than buying it, being innovative and making your own paper plant pots rather than buying plastic ones. But you can also make an impact by educating people, sharing what you’ve learned, volunteering, or suggesting new approaches at your work or local community group. It might be that you want to find a job that allows you to make these changes on a wider scale.
Whatever your intention, engaging others in this journey will expand the benefits. These other people are known as stakeholders, and understanding your stakeholders is an important step in developing an effective sustainability strategy.

Expanding our view of stakeholders

When we think of stakeholders, we often limit our preview to those we directly work with, those who make purchases from us, or our investors. However, those who hold a stake or interest in our operations include a wide range from industry, including manufacturers, supply chain players, contractors, employees, volunteers, customers or clients, and can include other interested parties from the general public, traditional owners, neighbours, competitors, or other ‘forgotten stakeholders’.
When developing sustainability approaches, for instance writing a sustainability report or developing a strategy for recycling and waste management, we need to keep this wide range of people and communities in mind. It can be helpful to reflect on who are we doing this for? Do we plan to consult widely enough to ensure we have included everyone, their perspectives, and their solutions? What level of consultation or participation is required of each group of stakeholders? And how can we best support their goals and needs in the development of our approaches so that we are co-creating solutions together?

Unlocking the potential of public participation

The stakeholders involved in any project or organisation will differ based on their context. However, the general public are important stakeholders for every business and community venture, for various reasons such as transparency, trust, and collaboration.
Done poorly, public participation can be seen merely as performative, can be biased towards vocal minorities, it can be difficult to get a representative sample of the diversity within the community, and it can at times be an expensive process. As such,
‘… public participation is probably the most feared and poorly executed phase of the environmental decision-making process’ (Harding et al. 2009, p.168).

Done well however, public participation can help to resolve social or environmental concerns early in the process, draw from the wealth of local knowledge and expertise, help to empower local communities, and reduce operational costs.

Importantly, consulting your internal and external stakeholders can yield similar or even greater benefits too.

Reflect and share

What practical steps do you believe are necessary to ensure that participation is meaningful and engaging?

Share your thoughts in the comment section.

References

Harding, R, Hendriks, CM & Faruqi, M (2009) ‘Public participation’, Environmental decision-making: Exploring complexity and context, Federation Press, Leichhardt, NSW, pp. 167–92.

© Deakin University
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