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Introducing the Population Approach


In this video, we learn about the population approach. Using CASH as an example, Dr Jimba explains how population approach was used to reduce national salt intake in the UK. However, we must keep in mind that population approach is not a one-size-fits-all strategy. Despite the success of CASH, population approach was less beneficial in campaigns promoting cervical cancer screenings in Ontario and the US. Increasing inequality is a potential unwanted effect of the population approach. This brings us to the concept of vulnerable population.

Population approach has its pros and cons. It would be beneficial to read up on other 3 examples provided by Dr Jimba, in which population approach increased inequality between social groups. As you do, try to weigh the achieved health benefits against the disparity caused. Have the benefits outweighed the disparity? If you would like to share your thoughts please leave a comment in the comments section.

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Capacity Building: Core Competencies for Health Promotion

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