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Positive Deviance Approach


Dr. Jimba will introduce positive deviance approach for the vulnerable population. The positive deviance approach is an asset-based, problem-solving, and community-driven approach that enables the community to discover these successful behaviors and strategies and develop a plan of action to promote their adoption by all concerned.

Some individuals can find better solutions to a problem than their peers despite facing similar challenges, having no extra resources or knowledge than their peers. These individuals are the positive deviants. Using the Undernutrition Project in Vietnam (1980s) as an example, Dr. Jimba explains the positive deviance approach. In the Undernutrition Project, the American NGO identified the positive deviants in the community to uncover potential assets.

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Capacity Building: Core Competencies for Health Promotion

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