Developing a business case
- Set your case within the framework of national and local priorities- where are we now and where do we want to be? Undertake a SWOT analysis- Strengths, Weaknesses, Opportunities and Threats
- Define the aims and objectives- use SMART objectives, Specific, Measurable, Achievable, Relevant and within a Timeframe.
- Develop an option appraisal- ‘do nothing’ is always one option, with two or three other options, including an appraisal of how these alternative options could impact the service.
- Assess each option for potential benefits and costs; you will need to pilot your innovation before you can assess actual benefits. Total net costs should be estimated, but to be estimated as accurately as possible. Over inflation of costs is likely to result in rejection of your business case, underestimates could result in a shortfall of funding to allow you to successfully trial/implement your innovation. This is in turn impacts your own credibility for future innovations.
- Identify the preferred option- if your innovation is credible, this outcome should be identifying your innovation as the preferred option.
- Present the business case as a written report. The report should be a succinct summary, conveying the bare essentials. These included a short introduction, aim, option appraisal, proposal, assessment of likely impact, risk analysis (what could go wrong and what are you putting in place to mitigate against this) and conclusion/recommendation. Make your business case interesting and clear. It is essential that you are able to demonstrate the benefits of your proposal.
- Galloway MJ, 2004, http://jcp.bmj.com/content/jclinpath/57/4/337.full.pdf
Understanding Innovation in the Healthcare Sciences
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