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Model of the Strategic Management Process: External Analysis

Model of the Strategic Management Process-Situational Analysis I

Next, Prof. Huang will introduce strategic management process model, starting with situational analysis and a specific focus on external analysis.

External analysis involves scrutinizing various environmental sectors to identify positive trends (opportunities) and negative trends (threats) impacting organizational performance. The educator explained why one should analyze external environment status first. Opportunities and the threat will have an impact on your organization’s performance, so that’s why you need to do a thorough external analysis.

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Healthcare Management and Strategy

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