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Behaviour change: Designing interventions to address behavioural barriers

Behaviour Change: Designing Interventions

In this video Helen Moore will talk through how to approach designing interventions to address behavioural barriers.

She refers to the EAST tool developed by the the Behavioural Insights Team and the handbook can be downloaded from their website. The acronym EAST stands for Easy, Attractive, Social and Timely.

Below are some examples where behavioural science has been used positively to change behaviour.

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