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Welcome and Learning Outcomes

Welcome and Learning Outcomes
Hello and welcome to Week 2 Build Brand Awareness with Paid Ads, Analytics, and Monetisation: Analytics, and Monetisation

By the end of this week you will be able to:

*Learn how to analyse your Ad Analytics in Facebook Business Manager

*Define the main metrics, including: cost per click, cost per lead, cost per view, conversion rate and click through rate

*Navigate the 4 levels of data across: Account, Campaign, Ad Set, and Ad

*Learn the steps to set up your own Instagram shop, and identify the different types of shopping

*Understand what makes a great Instagram shopping ad

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Build Brand Awareness with Paid Ads, Analytics, and Monetisation

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