Welcome and Learning Outcomes
Hello and welcome to Week 2 Build Brand Awareness with Paid Ads, Analytics, and Monetisation: Analytics, and Monetisation
By the end of this week you will be able to:
*Learn how to analyse your Ad Analytics in Facebook Business Manager
*Define the main metrics, including: cost per click, cost per lead, cost per view, conversion rate and click through rate
*Navigate the 4 levels of data across: Account, Campaign, Ad Set, and Ad
*Learn the steps to set up your own Instagram shop, and identify the different types of shopping
*Understand what makes a great Instagram shopping ad
Build Brand Awareness with Paid Ads, Analytics, and Monetisation
Build Brand Awareness with Paid Ads, Analytics, and Monetisation
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