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Understanding your Assignment brief

Understanding your Assignment brief

Your assignment

The following questions apply your learning from the previous week. Reflect on what you have learned and apply it to the fast food industry within the UK.

Assignment Requirements

This assignment is in 6 tasks. In the submission step you will see Prompts to submit 6 different tasks.

Task Prompt 1: Who are the competitors in the fast food industry in the UK?

You will be graded on the following criteria:

0 points – The learner has not identified any competitors

1 point – The learner has identified more than one competitor

Task Prompt 2: Imagine you want to enter the fast food industry in the UK. What kinds of barriers to entry do you think you will face?

You will be graded on the following criteria:

0 points – The learner has not identified any barriers to entry

1 point – The learner has identified more than one barrier to entry

Task Prompt 3: What are the substitutes to the fast food industry?

You will be graded on the following criteria:

0 points – The learner has not identified any substitutes

1 point – The learner has identified more than one substitute

Task Prompt 4: Who are the buyers in the fast food industry in the UK? What power do you think they have in the industry?

You will be graded on the following criteria:

0 points – The learner has not identified the buyers in the fast food industry

1 point – The learner has identified the buyers in the fast food industry

0 points – The learner has not described what power those buyers have in the industry

1 point – The learner has described the power that the buyers have in the industry

Task Prompt 5: Identify some suppliers of the fast food industry in the UK? Rank them according to their level of power, highest to lowest.

You will be graded on the following criteria:

0 points – The learner has not identified any suppliers of the fast food industry or ranked them based on their level of power.

1 point – The learner has identified suppliers of the fast food industry and ranked them based on their level of power

Task Prompt 6: What is your overall evaluation of the fast food industry in the UK? Would you want to set up a business in this industry?

You will be graded on the following criteria:

0 points – The learner has not described their evaluation of the fast food industry in the UK, and has not indicated whether they want to set up a business in this industry.

1 point – The learner has described their evaluation of the fast food industry in the UK, and has indicated whether they want to set up a business in this industry.

A maximum of 7 points are available. You’ll use the same to grade your peers’ work.

The next step is where you’ll submit your responses to these task prompts. You need to submit them all at the same time, so don’t start until you’re ready. You may choose to actually draft your work there, but you may wish to work offline or in a separate tab or document to perfect your ideas before you submit and share with your course peers.

Please note – you’ll be prompted to give your assignment an overall descriptive title. It’s your chance to get creative, or you could keep this simple and descriptive.

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Internal Analysis of a Company: From Value Chain to SWOT Analysis

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