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Kursavslutning

Läraren Lars Bäckström tackar för din medverkan i kursen och önskar dig lycka till i framtiden.

Grattis! Du har nu genomfört kursen Kartlägga och mäta kundnöjdhet i turistföretag.

Lars Bäckström som har varit din lärare genom kursen vill med den här filmen önska dig lycka till i framtiden.

Källförteckning

Bhat, M. A. (2012). Tourism Service Quality: A Dimension-specific Assessment of SERVQUAL. Global Business Review, 13(2), 327-337. https://doi.org/10.1177/097215091201300210

Parasuraman, A., Zeithaml, V. A., Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49, 41-50.

Parasuraman, A., Zeithaml, V. A., Berry, L. L. (1988). SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-37.

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Kartlägga och mäta kundnöjdhet i turistföretag: En fördjupning

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