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Aspekter av tjänsteerbjudandet

Om en breddning av begreppet tjänster.

I den här filmen får du lära dig mer om hur tjänsteerbjudandet kan delas upp i kärntjänster, underlättande och förhöjande tjänster. Detta utvidgade tjänstebegrepp kan i sin tur ligga till grund för planering och arbete med att förbättra kundupplevelsen.

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Kundnöjdhet i turistföretag: En introduktion

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