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Kursavslutning för kursen "Kundnöjdhet i turistföretag".

Grattis! Du har nu genomfört kursen Kundnöjdhet i turistföretag.

Lars Bäckström som har varit din lärare genom kursen vill med den här filmen tipsa om fortsättningskursen Kartlägga och mäta kundnöjdhet i turistföretag och önska dig lycka till i framtiden.


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Bergman, B., & Klefsjö, B. (2003), Quality from Customer Needs to Customer Satisfaction,(2nd ed). Lund: Studentlitteratur.

Grönroos, C. (1984). A Service Quality Model and its Market Implications. European Journal of Marketing, 18(4), 36-44.

Grönroos (2000), Service Management and Marketing: a customer relationship management approach, (2nd ed). Chichester: Wiley.

Hoffman, K. D., Bateson, J. E. G., Wood, E. H., Kenyon, A. J. (2014), Services marketing Concepts, Strategies & Cases, Hampshire: Cengage Learning.

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Kundnöjdhet i turistföretag: En introduktion

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