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How to Create Great Content on LinkedIn

Discover how to create great content on LinkedIn using effective content strategy techniques.
In this video, we’ll explain how to create an effective content strategy that tailors your content to the buyer stages.
Like all social media platforms, it doesn’t matter how good your profile looks if your content is low-quality. The standards are high on LinkedIn because it is a professional environment, so people expect that you’ll be bringing your best game.
We’ll look at defining your goals, identifying your audience, and selecting relevant content types. We’ll also consider how you can provide value to your audience and ultimately persuade them by using the top content formats.
Video Timestamps
To ensure you can refer back to the key topics in the future, we have provided a list of the topics below with their timestamp within the video (video timestamp: topic)
0.00: Creating an effective content strategy
0.53: Buyer stages
4.38: Defining your goals and
5.57: Identifying your audience characteristics
7.07: Selecting relevant content types
7.20: Created content
8.35: Curated content
10.00: Co-created content
11.45: Providing value to your audience
14.45: Top content formats.
Additional Resources
Can’t watch the video or just want to have the written copy on hand? Download the video transcript.
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LinkedIn Marketing: LinkedIn Essentials and Content Creation

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