Skip main navigation

New offer! Get 30% off your first two months of Unlimited. Subscribe for just £35.99 £24.99. New subscribers only. T&Cs apply.

Find out more

How to Create Great Content on LinkedIn

Discover how to create great content on LinkedIn using effective content strategy techniques.

In this video, we’ll explain how to create an effective content strategy that tailors your content to the buyer stages.

Like all social media platforms, it doesn’t matter how good your profile looks if your content is low-quality. The standards are high on LinkedIn because it is a professional environment, so people expect that you’ll be bringing your best game.

We’ll look at defining your goals, identifying your audience, and selecting relevant content types. We’ll also consider how you can provide value to your audience and ultimately persuade them by using the top content formats.

Video Timestamps

To ensure you can refer back to the key topics in the future, we have provided a list of the topics below with their timestamp within the video (video timestamp: topic)

0.00: Creating an effective content strategy

0.53: Buyer stages

4.38: Defining your goals and

5.57: Identifying your audience characteristics

7.07: Selecting relevant content types

7.20: Created content

8.35: Curated content

10.00: Co-created content

11.45: Providing value to your audience

14.45: Top content formats.

Additional Resources

Can’t watch the video or just want to have the written copy on hand? Download the video transcript.

This article is from the free online

LinkedIn Marketing: LinkedIn Essentials and Content Creation

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now