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The GaryVee Content Model

Gary Vaynerchuk, also known as Gary Vee, is an entrepreneur, speaker, author and internet personality. He has a unique strategy for creating organic content for social media, which is known as the GaryVee content model.
Picture of Gary Vaynerchuck
© Social Media College
Gary Vaynerchuk, also known as Gary Vee, is an entrepreneur, speaker, author and internet personality. He has a unique strategy for creating organic content for social media, which is known as the GaryVee content model.
Gary Vee Content Model, described below
The GaryVee Content Model is based on a content pyramid, which is comprised of document, create and distribute. Here’s how it works:
In the document process
One piece of long form content is created. This could be a vlog, a podcast, an interview, an eBook, or a keynote speech, for example. This is known as ‘pillar content’
In the create process
Numerous shorter pieces of content are created from the ‘pillar’ content. Generally this is around 30 pieces of content, which could take the form of memes, articles, quotes, stories, GIFs, short videos, or images. This is known as ‘micro-content’
These are then distributed through all social media networks.
This will allow you to mindfully create multiple pieces of content from one initial execution. This repurposing is not only time and cost effective, but allows you to piece content for different buyer stages.
Consider how you could apply this to your LinkedIn content strategy.
© Social Media College
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