Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

What Is Local SEO and Why Is It Important?

In this article, you'll learn what local SEO is and why it's important
What Is Local SEO & Why Is It Important?

What is local SEO?

Local SEO is the process of optimising a website to increase its visibility for a local audience.

When you build a website it gives you the opportunity to target the entire (online) world. However, if the target audience for your business is located in or near your city, then you’ll want to focus on local SEO.

In short: When doing Local SEO, you need to optimise so people know where you are located and are able to find you offline (if required).

Why is local SEO important?

Let’s imagine you own a local business in Richmond VA that provides “Carpet installation” as a service. If your website does not show up when people search for “carpet installation Richmond VA” on Google then that can be quite problematic.

As a local business, you need to make sure that your website is visible in your local area for the services you provide.

The future is digital and having an online presence. is no longer a luxury.

It’s an essential.

Failure to have a website that is visible when customers carry out searches for services you offer results in a lot of disadvantages.

One of them is:

  • You miss out on tons of opportunities to generate new business.

Comment below another disadvantage that business with no visibility online can suffer from.

Try not to look at comments from others until you posted your comment.

© ClickSlice
This article is from the free online

Local SEO: A Definitive Guide to Local Business Marketing

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now