Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

What Pages Should You Build Backlinks To?

In this article, you'll learn the pages you should build backlinks to
Pages Should You Build Backlinks
© ClickSlice

This is another question that I get asked quite often and when you actually change your perspective and look at things from a different angle, the answer is very straightforward.

We all know that a backlink can help improve the visibility of a webpage in Google.

As a result, you’re going to want to build backlinks to all the pages on your site that you would like more visibility for.

These pages are typically going to be your Homepage and service pages.

However, as we want to be the best SEOs out there, I would advise against just building links to your homepage and service pages.

What I advise you to do (and what’s worked for me and every client I’ve worked with) is to build links to all the pages on your website that has value to the user.

Now technically, every page on your site should have some value otherwise what’s the point of having it right?

So the best thing to do is to build links across your whole site, links to your:

  • Homepage
  • Service pages
  • Blog post
  • Contact page
  • About page

And so on..

Keeping your link building balanced across your whole site ensures your domain authority increases and that your site looks natural in the eyes of Google.

All the top ranking websites in Google have backlinks across all the pages on their site. It’s very rare that you’ll come across a site that has 40 links in total, with all 40 of them pointing to one of their service pages.

As a result, you’ll want to avoid just building links to your service pages as that looks extremely unnatural.

We want to blend in and not actively look like we’re doing SEO.

As it’s no surprise that Google isn’t a fan of SEOs…

Why? As people who know SEO typically don’t spend money on running any Google ads.. which is where Google make the bulk of their revenue!

© ClickSlice
This article is from the free online

Local SEO: A Definitive Guide to Local Business Marketing

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now