£199.99 £139.99 for one year of Unlimited learning. Offer ends on 14 November 2022 at 23:59 (UTC). T&Cs apply

Find out more
Technological Factors in a PESTLE Analysis.
Skip main navigation

Technological Factors in a PESTLE Analysis.

Explore technological factors in a PESTLE analysis.

Technological factors include production techniques, information and communication resources, production, logistics, marketing, and e-commerce technologies.

These affect how an organisation operates, sells its products, interacts with, and gathers intelligence on customers, suppliers, and competitors.

Cutting-edge Technologies

Although political factors are hugely significant in the PESTLE analysis, cutting-edge technologies are the ultimate game changer in the macroenvironment, as they can create new markets and customers, as well as decimate them. Particularly significant technologies include quantum artificial intelligence, edge computing, non-opioid pain management, 5G connectivity, net-zero buildings, and longevity boosters to combat ageing and age-related diseases.

CRISPR

Since 2012, scientists have explored the application of Clustered Regularly Interspaced Short Palindromic Repeats (CRISPR). This technology can enable parents to design bespoke babies by selecting the eye colour, height and other attributes of their unborn children. Beyond DNA manipulation, CRISPR may also revolutionise how big problems like cancer, food shortages and disease diagnoses are tackled.

The Growing Importance of Technology

Technology is almost always the secret ingredient in a company’s tipping point, and it is no surprise that today’s most valuable firms – Facebook, Amazon, Netflix, Google and Apple – have technology at the heart of their value proposition. In order to not be left behind, companies like Goldman Sachs, JP Morgan Chase and Shell now prefer to identify as technology companies, even though their processes, systems and markets are not compellingly so.

Example – Amazon

Amazon’s relentless foray into new markets is singlehandedly driven by technology and big data analytics from customer behaviour. The company has conquered retail, is reinventing tabloid through the Washington Post, has invested in space exploration (Blue Origin) and it’s only a matter of time before it delivers residential homes, following its partnership with Lennar. All of this diversification has been enabled primarily by technology.

The key questions to ask here are:

  • What technological advancements and innovations are available, or on the horizon?
  • How will these technologies impact on our operation?
This article is from the free online

Managing Company Culture Whilst Responding to Environmental Challenges

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education