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In this step the learner will understand the importance of the fourth step in communications planning: developing a brief.

Your brief is critical to ensure that you get the output you want.

The brief should include all of the relevant information for each asset or communication which is being produced. It would be very different for a radio advert compared to designing an exhibition stand for an event.

Organisations very often have their own briefing templates that you should use. Here is an example of a brief, download the template below if you do not already have a creative briefing template.

A large part of your job as a marketer is to make sure the end product is right. If your brief isn’t very good, then the final output won’t be either.

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Introduction to Marketing: Fundamentals of Marketing

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