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Week outcomes

The learner is introduced to the outcomes for the week.
This week you will learn:
  • The fundamentals of good marketing.
  • How to use the 4Ps framework.
  • How to ensure your company is customer-centric.
  • What communications planning is.
  • The common primary objectives and supporting targets for campaigns.
  • How to develop the appropriate strategy that can be turned into an actionable set of results.
  • The importance of a good brief.
  • How to write a good brief and what to include in it.
  • How to manage agencies.
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Introduction to Marketing: Fundamentals of Marketing

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