Skip main navigation

Week outcomes

The learner is introduced to the outcomes for the week.
This week you will learn:
  • The fundamentals of good marketing.
  • How to use the 4Ps framework.
  • How to ensure your company is customer-centric.
  • What communications planning is.
  • The common primary objectives and supporting targets for campaigns.
  • How to develop the appropriate strategy that can be turned into an actionable set of results.
  • The importance of a good brief.
  • How to write a good brief and what to include in it.
  • How to manage agencies.
This article is from the free online

Introduction to Marketing: Fundamentals of Marketing

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education