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Week outcomes

This step introduces learners to the outcomes of the week.

This week you will learn:

  • What are the creative elements of a marketing communication
  • How you should approach your creative assets
  • The brand creative elements involved in marketing communication and how to best use them for marketing activities.
  • The importance of the written word and tone as creative assets.
  • The function of moving and still images in a marketing campaign.
  • The importance of maths in marketing.
  • How to calculate a range of metrics.
  • How to use metrics to optimise your marketing campaigns.
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Introduction to Marketing: Fundamentals of Marketing

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FutureLearn - Learning For Life

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