Skip main navigation

Hurry, only 2 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Tone of voice

Learners are introduced to the significance of tone of voice and the role it plays in marketing activities.

An organisation’s tone of voice is a guide outlining the types of language they use in order to appeal to its audience. This plays a key role in creating a brand’s personality.

In the eventuality of marketers writing your organisation’s copy, it is important they have previously received some kind of coaching or training in best practices and the brand tone of voice.

Here is an example, from Ikea, of what a tone of voice guide might look like.

Join the Discussion

Having read the IKEA Tone of Voice guide, choose two to three concepts from it which you feel are original, and two to three concepts which you feel are generic.

Write your comments below and be sure to reply to another comment.

This article is from the free online

Introduction to Marketing: Fundamentals of Marketing

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now