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Celebrate your success


Well done, you have completed your second week! You learned about:

  • What are the creative elements of a marketing communication
  • How you should approach your creative assets
  • The brand creative elements involved in marketing communication and how to best use them for marketing activities.
  • The importance of the written word and tone as creative assets.
  • The function of moving and still images in a marketing campaign.
  • The importance of maths in marketing.
  • How to calculate a range of metrics.
  • How to use metrics to optimise your marketing campaigns.

In the next course of the ExpertTrack, you will learn about:

  • The power of cross-channel marketing
  • Online and offline channels
  • Different marketing channels
  • Testing your marketing activities
  • Discovering and using campaigns

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Introduction to Marketing: Fundamentals of Marketing

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