Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Welcome to week 3

.

What to expect in Week 3 – Applying the marketing mix to a strategy

This week you will explore:

  • How to select the best marketing mix

  • Marketing key performance indicators

  • Monitoring the marketing mix

  • Adjusting the marketing mix

To make the most of your learning experience, remember to add notes and reflections in your notebook or preferred online tool.

And make sure to tap into the social nature of FutureLearn by starting and responding to conversations in the discussions.

Remember, move forward at your own pace.

Each step will give you the opportunity to mark it off as complete. If you feel like you need to come back to a step and revise the content, or you haven’t quite finished what is asked of you, you can leave this unchecked until you are ready.

When you’re ready to get started, click the pink Mark as Complete button below, then click next to visit the next step.

This article is from the free online

Master Digital Marketing: Marketing Strategy

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now