Week 3: The Role of Data in the Digital World & Its Impact on Digital Interactions

Welcome to Week 3! In the previous block, you explored data collection, classification, and its role in decision-making. Now, in Block 3, we shift our focus to the digital world, where data influences nearly every interaction—both online and offline.

This is a self-directed learning experience, meaning you have the flexibility to work through the content at your own pace. There will be no in-person activities, but you will have access to interactive resources, guided exercises, and reflection prompts to deepen your understanding.

Learning Objectives – Week 3

By the end of this module, you will be able to:

✔ Understand how data is used in both offline and online environments.
✔ Explain how data influences all digital transactions and decision-making.

Key Topics – Week 3

This week, we will explore:

➕ Deep Dive into Data Usage in Offline & Online Settings
– How organisations leverage data in different environments.

➕ How Data Impacts All Digital Interactions
– Exploring the role of data in automation, AI, personalisation, and security.

How to Make the Most of This Week

Since this is a self-directed course, take some time to:

☑️ Engage actively—explore case studies and examples of how data drives real-world digital interactions.
☑️ Reflect on what you learn—consider how digital data influences your own work, habits, and decision-making.
☑️ Set your own learning goals—pace yourself, revisit key topics as needed, and apply your knowledge practically.

Ready to dive in? Let’s get started!