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Welcome to the course

A welcome to the course.
Hello and welcome to this unique online course  on media and international development. My name   is Martin Scott and I’m a lecturer in Media and  International Development here in the School of   International Development at the University of  East Anglia and with several of my colleagues and   our partners at the Public Media Alliance we’ve  got a four week course all about how media and   communications can be used to tackle poverty and  inequality around the world.
Now we think media   matters in general for our lives, for our work, for  our hobbies, communications and talking to people,   finding out about information is central  to how we live our lives and we think that’s   also the case for the field of international  development and we’re going to explain how. Now   international development itself is a complex  issue it’s not just about economics and jobs   it’s also about human rights, it’s about inequality,  gender inequality, it’s about health inequalities   it’s about preservation of culture, it’s about  self-determination, it’s about environmental   sustainability development itself is multi-faceted  it relates to all sorts of different issues   and so does media and communication and its  role in promoting these things.
You can think   about media and communication in lots of different  ways as messaging or as a source of information   or you can think about media as journalism  an institution of news that promotes   accountability good governance and transparency  or you can think about media in terms of voice in   terms of allowing people to express themselves  and contribute to public debate there’s all   sorts of ways of thinking about both media and  development and in this course our aim is to give   you an introduction to some of the most important  ways in which we can use media and communication   to tackle poverty and inequality.
So we’ve got four  weeks on media representations on community and   participatory media on the particular role  of social media in promoting international   development and finally on public media and its  role in society. So that’s what we’re aiming to   cover we’re delighted you’re joining us  and please engage and make the most of   this course we’re really looking forward  to going on this course with you, thanks.

Welcome to ‘Why Does Media Matter for Development?’ from the School of International Development (DEV) at the University of East Anglia (UEA) – and the Public Media Alliance (PMA).

Media plays an increasingly important role in our lives – in helping us to connect with family and friends, organise our lives – at work and at home, as well us keeping us entertained.

In this course, we hope to show that the media are also central to international development , or to efforts to address poverty and inequality around the world.

Over the next four weeks of this course, you will learn about some key ideas, concepts and debates in this area. Why are representations of development often stereotypical and why does this matter? What is participatory communication and how can it help to empower communities? Does social media have a unique role to play in tackling poverty and inequality? What is a public media organisation and how can it truly serve the public interest?

We hope that throughout the course you will participate in the comments sections and make the most of the range of content we have designed to help you understand the topics covered.

Tweet as you go using the hashtag #DEVMOOC or tagging in @developmentuea and @PublicMediaPMA

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Why Does Media Matter for Development?

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