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Course overview

Course overview
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Hello and welcome from the School  of International Development at the   University of East Anglia and welcome to our  course media and international development.  In the first week of this course we’re going  to be digging into some key ideas, concepts   and themes that we’re interested in when we’re  studying media and international development.  We’re also going to begin to engage with ideas  around how development is represented within   the media. In week two we’re going to learn  about community media and participatory media   we’re going to ask big questions about the extent  to which these forms of media amplify the voices   to marginalized or vulnerable groups.
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In week three  our focus turns to social media and development.  We’re going to see how social media can be a  powerful tool for development organizations   be it for fundraising, for education or activism  we’re going to meet a range of organizations in   Kampala Uganda and learn something about  the work they’re doing with social media.   In week four our focus turns to public media  organizations we’re going to explore key issues   around free speech and ask questions about whether  public media organizations can play a powerful   role in promoting development activities or not. So let’s begin by studying the course overview.

This video explains the structure of this course and the different topics we will cover each week.

In week 1, after introducing the course, we focus on the topic of media representations – or the question of how development issues are covered by journalists and by development organisations – and why these representations matter. This includes everything from humanitarian appeals and international news coverage, to novels, feature films and reality-television programmes set in foreign countries.

We will show that media coverage is strongly linked to public perceptions of development and that this has important consequences for public policy, charitable donations and support for NGOs, amongst other things.

In week 2, we show that the media can also be a means of facilitating conversations between people, or helping to promote inclusive communication within and between communities. This represents a participatory approach to using media for development, whose key principles include self-determination and dialogue. This week we will also introduce different examples of community media – or media run by and for local communities.

In week 3, we examine the role of social media and development. Social media has transformed how everyday citizens can engage with politics and governance. The Arab Spring in 2011 is probably the best-known example of how social media can enable political change. Equally, charities are using social media as a tool to raise awareness of human rights and influence environmental decisions as well as educating people, fundraising and collaborating for social change.

We will look at examples from Uganda to find more about how social media has helped increase public participation in everyday politics and speak to a charity called ‘Reach a Hand’ who have used social media in innovative ways to help educate young people on sexual health issues.

In the final week, we will look the nature of media organisations themselves and how they may be more or less able to promote development. Specifically, we will focus on the idea of public media – or media organisations which serve a public purpose. Here, the Public Media Alliance will explore the role of public service media organisations, their values and the growing challenges they face worldwide.

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Why Does Media Matter for Development?

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