Skip main navigation

Conclusions

conclusions
0.1
Civilization is built on stories  everything nations, continents, monies,   peoples identities everything is created  on stories and the builders of those   stories are also the builders of realities  of humankind. That’s why media is so important   because media is the outlet that in a massive way  creates and disseminates stories around the world   So who control the media is also the controller  of the creation of society and that’s why media  . matters so much.
43
If we concentrate the ownership  of media in very few hands if we concentrate the   generation of stories in very few people  we’re gonna construct a world that only works   for a few people so the only way to really  be a democratic society, an open society a   society that is good for everybody is creating  a society where media is accessible to everybody   and where media is a key and central element of  democratization, participation and development.

This week, we have considered how media can help to facilitate communication within communities – through a discussion of community and participatory media.

We learned about some of the ways in which media can be used to serve a community – but also some of the challenges faced by such community media. We also learnt about some of the values and ideas underpinning a participatory approach to using media for development.

We hope these examples and ideas have encouraged you to think more broadly about how media can be used for development – beyond media representations – and appreciate how important inclusive communication can be in promoting positive social change. We think that the importance of community and participatory media is well summarised in the video above.

This article is from the free online

Why Does Media Matter for Development?

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education