Hearing from the data collectors
In this video, we hear from representatives of three companies involved in the surveying of the public as they discuss the survey methods they use and the challenges they face.
They explain some of the basic principles of surveying, why web-based surveys are an increasingly important mode of survey data collection and how to read survey results properly.
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Simon Atkinson is the Chief Knowledge Officer for Ipsos Mori, having worked for the company for over 12 years. Ipsos Mori is the 2nd largest market research company in the UK, conducting surveys for a wide range of international companies, advertising agencies and newspapers.
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Joe Twyman is Head of Political and Social Research for Europe, Middle East and Africa at YouGov. YouGov is an international Internet-based market research and data analytics firm, specialising in market research through online methods
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Amy Sippitt is the Research and Impact Manager for Full Fact. Full Fact is an independent fact-checking charity that works primarily within the fields of journalism and politics. Funded by donations and trustees, they pride themselves on an impartial approach and often carry out fact-checks when requested to do so by the public.
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