Graham Airey, welcomes learners and provides an overview of the course.
Welcome to Online Business: Digital Marketing for Success – a four-week journey designed to help you focus on creating a digital marketing plan for your online business.
This course will outline the concept of digital marketing, why it’s important, and how to apply it to your online business.
We start with the evolution of marketing from traditional to digital marketing and consider how it has become one of the most used media in today’s business environment. We will journey together through the many facets of digital marketing, including the tools and techniques available to an online business.
Be aware, there are many tools! As you make your way through the course, we do not expect that you will adopt every tool – but when you decide on your personal digital marketing plan, you know the purpose of your chosen tool and the response you want to achieve.Glossary
There are many terms in digital marketing. Bookmark the glossary in the See Also area below as we journey through the course together.Get involved
Before moving on, introduce yourself in the Comments section below and share what you hope to get out of this course.
Remember, you can reply to individual comments and ‘like’ the ones you agree with or interest you. You can also ‘follow’ others whose responses you want to keep track of. To get started, we suggest you follow the course facilitators now.
The Comments section can be a little overwhelming if there are lots of responses, so please don’t feel you have to read all of them! Try reading the first page of most recent comments and then the first page of ‘most liked’ comments – this will help you keep up-to-date with the newest comments.Pathway
Details of eligibility and more information on the Certificate IV in New Small Business
can be found in the Downloads