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How smart brands price

In this article we will discuss how certain brands can charge a premium price for particular products.
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© RMIT University 2017

Discussion
Name a product and brand that you would consider paying a premium price for in comparison to its competitors – how do you justify paying the premium price e.g Mobile/cell phone brands, Fashion labels etc.
Post your responses to the Comments area and check other learners’ posts to see if there is a difference or similarity in approaches to the same product/brand.


Discussion
Name a product and brand that you would consider paying a premium price for in comparison to its competitors – how do you justify paying the premium price e.g Mobile/cell phone brands, Fashion labels etc.
Post your responses to the Comments area and check other learners’ posts to see if there is a difference or similarity in approaches to the same product/brand.

© RMIT University 2017
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Online Business: Pricing for Success

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