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How smart brands price
In this article we will discuss how certain brands can charge a premium price for particular products.
© RMIT University 2017
DiscussionRead the article on How smart brands command a premium price.Name a product and brand that you would consider paying a premium price for in comparison to its competitors – how do you justify paying the premium price e.g Mobile/cell phone brands, Fashion labels etc.Post your responses to the Comments area and check other learners’ posts to see if there is a difference or similarity in approaches to the same product/brand.
DiscussionRead the article on How smart brands command a premium price.Name a product and brand that you would consider paying a premium price for in comparison to its competitors – how do you justify paying the premium price e.g Mobile/cell phone brands, Fashion labels etc.Post your responses to the Comments area and check other learners’ posts to see if there is a difference or similarity in approaches to the same product/brand.
© RMIT University 2017
This article is from the online course:
Online Business: Pricing for Success
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