- These personas are usually based on primary research conducted with real people and not from an educated guess or secondary research approach.
- They essentially provide a solid foundation as to why your customers or consumers do what they do, giving you strong direction on what you need to do to deliver great products or services and outstanding marketing activities.
- They lack information about the buying needs and motivations of the customer or consumer.
- They do not include media preferences which can make it difficult to identify where to focus your marketing messages.
Online Business: Customer Profiling for Success
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