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Marketing an Outdoor Training Fitness Business
Fit woman outdoors looking at phone and watch

It goes without saying that social media is a must-have for marketing your fitness business – outdoors especially!

You will need internal and external social media groups to communicate with new and existing members to maximise engagement and for your members to really feel part of your outdoor fitness community.

Information you might post on social media to communicate with your members daily

  • Photos, videos, and specific marketing
  • Timetable and Session details
  • Special challenges, events, competitions, and promotions
  • Member benefits and cross-promotion with other like-minded businesses
  • Training methods, tips, and recipes
  • Motivation, jokes and funny memes
  • Education and Information on healthy lifestyle or research.

Fitness Australia’s Grow your Fitness Business has tips, tools, templates, guides, videos, podcasts for all your marketing needs to suit your outdoor fitness business.

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Personal Trainer's Toolkit: Build an Outdoor Fitness Business

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