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Earned media is all on social, but not all social media is earned. Watch Dr. Matei talk about why paid media is important.

Over the next two weeks, you’ll watch in-depth tutorials on Google Adwords, Facebook and Twitter ads, and more. You’ll get high-level guidance on planning and designing paid media campaigns.

  • What kinds of paid media does your business or business that you are interested in use?

  • What are your thoughts on how paid media and earned media affect each other?

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Digital Media Analytics: Paid Media

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