Skip main navigation

Hurry, only 6 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Introduction

Earned media is all on social, but not all social media is earned. Watch Dr. Matei talk about why paid media is important.

Over the next two weeks, you’ll watch in-depth tutorials on Google Adwords, Facebook and Twitter ads, and more. You’ll get high-level guidance on planning and designing paid media campaigns.

  • What kinds of paid media does your business or business that you are interested in use?

  • What are your thoughts on how paid media and earned media affect each other?

This article is from the free online

Digital Media Analytics: Paid Media

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now