Global colour meaningsThere are many websites discussing what colour means in other countries. A listing of colour meanings from around the world, with some great images to illustrate them, can be found on the Shutterstock website.Olivia Briggs writing in the Huffington Post lists the significance of red, yellow, blue, green, purple, orange and pink around the world in this article.Talking of pink, she says that although it’s widely accepted in Western cultures that it’s the colour for femininity and romance, in Japan, pink relates more to men than women, although it’s worn by both genders. In Korea, it symbolizes trust, and in Latin America, it’s symbolic to architecture. For many years, pink was an unrecognised color in China until it emerged into the culture due to increasing Western influences – the Chinese word for it translates as “foreign color.”
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Colour and languageMario De Bortoli and Jesus Maroto have compared expressions in different European languages using colour references, and discovered that some expressions are common to all the languages: for example a white flag (meaning surrender), and red heat, and white heat, all have common meanings in English, French, German, Italian and Spanish. However, a white night is sleepless in French, Italian and Spanish, but not in English, and blue jokes turn green in Spain. More examples, with an extensive chart of colour symbolism per country can be found in:Colours Across Cultures: Translating Colours in Interactive Marketing Communications, by Mario De Bortoli & Jesús Maroto.What are the most powerful colour symbols where you live?
The Power of Colour
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