A review of hospitality research
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This week focuses on the emerging issues in tourism and hospitality research. Under the guidance of Professor Qu Hailin and Marriana Sigala, who are new educators of our course, you will learn a variety of practical research methods and examples related to tourism research, including current research priorities, multi-level/multiple sources of data collection, mixed method and interdisciplinary research, and Delphi method in research design.
Marianna Sigala is a Professor in Tourism and Director of the Centre of Tourism & Leisure Management (CTLM) at the University of South Australia Business School. She is also an academic member of the CERM PI team of UniSA. She is a widely published authority in the area of Service Operations Management and Information and Communication Technology (ICT) applications in Tourism and Hospitality. She also has an interest in e-learning models and pedagogies, having published several research studies in these areas.
Now let’s get started with the first video of the fifth week. From this video, you will obtain more understanding on the present situation of hospitality and tourism research and five phases of its development.
From which phase did the research in hospitality and tourism begin to have some kind of theoretical contribution?
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Nankai University online course,
Research Methods in Tourism Studies
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