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Key procedures in qualitative approach

Key procedures in qualitative approach

In last week, we had learned the research paradigms and differences between quantitative and qualitative research. This week we will learn key procedures, data collection and analysis, case study and content analysis, coding and conceptual framework in qualitative research.

This week’s course will be led by two educators, Dr. Fan Daisy and Dr. Ren Eve, who is a new educator in our course.

Dr. Ren Eve is an assistant professor in Macao Institute for Tourism Studies. She is the Academic Coordinator for Tourism Retail and Marketing Management program. She holds a doctorate in Hotel and Tourism Management, which she earned at the Hong Kong Polytechnic University. She has published many papers in top journals for tourism studies.

Now, let’s start with the first video of this week. In this video, Dr. Ren will introduce the importance of qualitative studies in social science.

What is qualitative research?

What is the difference between qualitative research and quantitative research?

We would like to invite you to share some thoughts with learners in the comments section below.

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Research Methods in Tourism Studies

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