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Using coding and themes in qualitative research (1)

Using coding and themes in qualitative research (1)

In this video, Dr. Fan will share with you how to code through a study of social contact in Airbnb context.

What are the motivations for guests to choose Airbnb?

According to the characteristics, what are the five categories of tourists?

Share your thoughts in the comment section below.

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Research Methods in Tourism Studies

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