Towards the idea of a sharing economy
ActivitySome have argued that the name ‘sharing economy’ does not correctly capture the essence of this marketing trend. Alternative names include access-based consumption, peer-to-peer consumption and collaborative consumption. What would you propose as an appropriate name for Sharing Economy?Share your idea of a new name via Twitter, or alternatively in the comments area below, using the hashtag #RMITnotsharing
Business Futures: the Sharing Economy
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