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Meet the academics

An short introduction into the lives of the academics who will support and guide you through this course.
Meet the academics
© RMIT University 2017
Throughout the three weeks you will be in touch with our RMIT University Academic and Lead Educator.


Meet your Lead Educator and academic mentor who will take you on your journey over the next three weeks.
Lead Educator
Samuelson Appau
Lecturer, School of Economics, Finance and Marketing, RMIT University
Samuelson has a background in marketing and market research and holds a PhD in Marketing from the University of Melbourne. Samuelson is currently a lecturer (Assistant Professor) in Marketing at RMIT University. He teaches Brand Management and Consumer Behaviour. Samuelson’s main research concerns exchanges and brand building strategies used by religious organisations. More recently Samuelson’s research has extended to understand the growing phenomenon of the sharing economy and how exchange and brands operate within this growing global marketing trend.
Prior to joining academia, Samuelson worked in market research and brand consulting for Millward Brown in West Africa, advising clients such as Coca-Cola, Nestlé, Unilever and Etisalat. Samuelson also consulted for many start-ups and entrepreneurs on how to build and sustain strong brands in Africa.


Bernardo Figueiredo
Senior Lecturer, School of Economics, Finance and Marketing, RMIT University
Bernardo has an extensive knowledge, and has worked in a variety of industry jobs, working with various global clients. In different job roles, such as: an analyst in the science and technology industry, as an entrepreneur, and as a marketing director and manager. Bernardo is especially interested in understanding how the globalization of markets and cultures shape consumption and marketing practices.
Bernardo holds a PHD in Marketing and is currently teaching two postgraduate courses at RMIT University: Customer Experience Design and International Marketing.


Ben Fischer
Research Assistant, School of Economics, Finance and Marketing, RMIT University
Ben has an academic background in economics, finance and management and is currently pursuing post-graduate studies at the University of Melbourne.
Ben is particularly interested in looking at the sharing economy from an economics and technology point of view, such as- How traditional markets are being transformed by the sharing economy and technological development? What the interplay by these actors are, and what the effect is; on consumers, firms and society at large?
Outside of academia, Ben has worked on branding and marketing projects in Germany, India and Australia; across various industries including hospitality, FMCG and real estate.
© RMIT University 2017
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