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Assignment: international business strategy
Understanding your assignment brief
Your task
This personal assignment measures your understanding of international business strategy. Reflect on the prompts below, making notes for each point:
- What are the motives that cause firms to pursue international strategy?
- What are four different types of foreign market entry mode?
- Describe each of the different entry modes above
In the comments below, share 1-2 lines from your notes about why firms might choose to pursue an international business strategy.
This article is from the online course:
Strategic Goals: How to Master Corporate Strategy
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Strategic Goals: How to Master Corporate Strategy
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