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Course introduction and welcome

In this video, comparison is made between entrepreneurship cultures in the US and Europe.
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Do you know the number one reason why people decide to become entrepreneurs? In survey after survey, people believe that they will make more money if they have their own business. The second most cited answer is because they want to be their own boss. It is for this second reason which I feel motivated to work with students on entrepreneurship. No matter if we work for ourselves or someone else, self-directed careers and the adventures which we can have in our work life is part of a rich life. I’m not just speaking about money, of course. Hello, and welcome to Teach like an Entrepreneur, Bringing Entrepreneurship into the Classroom.
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This course will aid your transition from a subject-specific teacher in STEM or other subjects to an educator who is able to deliver entrepreneurial competences and mindsets. I’m Professor Dana Redford, and as the lead educator, I will be your guide through these four weeks of our course. Many people think of entrepreneurship as just starting companies or ventures. But, in fact, it’s much more than this as it provides a broad set of competences which can be used in all aspects of our daily lives. Everyone can behave in an entrepreneurial way, including children and young people who possess a natural sense of discovery and adventure. Our job as educators is to encourage a dialogue on entrepreneurship with our students.
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We can also find ways of developing entrepreneurial competencies as part of everyday teaching. For effective entrepreneurship education, we need to do more than just stand and talk. Experiential and challenge-based learning are critical to learning entrepreneurial competencies, and we will provide key insights and useful resources as we progress through the different weeks of this course. Beyond leading students to experiment, we want them to reflect on their entrepreneurial experiences. Your students’ actions will have a much greater value when considered alongside your feedback as their educator. This course is composed of four weeks. In Week 1, we will introduce the topic of entrepreneurship and focus on what entrepreneurial competences are.
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Week 2, we’ll look at the cultural context of entrepreneurship, the fear of failure, and how you can introduce these topics in the classroom. Week 3 is all about resources, how to connect with your local entrepreneurial ecosystem, methods to teach creativity and opportunity recognition, as well as challenge and work-based learning. Finally, in Week 4, we’ll put ideas into action through entrepreneurial teaching and lesson planning. Naturally, what you put in is what you will get out. It’s as simple as that and your keys to success in this FutureLearn course. I hope that this course will add to the richness of your teaching as I believe entrepreneurship can add to the richness of someone’s life.
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So I invite you to actively comment, react to others’ comments, and reflect on the material as we go through the various steps in this course. Now let’s get started.

In this welcome video, course goals and objectives are confirmed alongside learning objectives for each of the four course weeks.

This course is designed to help enhance and develop your competence as an educator and to provide the tools, insights and perspectives needed for successfully designing and delivering entrepreneurship education regardless of the subject area or learning settings that you teach in.

Firstly, this course will focus on what entrepreneurship entails and on types of entrepreneurial behaviour. We’ll then look at why entrepreneurship is important, highlighting the value and significance of culture and confirming why it is important to address the fear of failure. Your improved knowledge and understanding will be complemented by insights into existing tools and resources that can be used to facilitate teaching and by opportunities to consider how your own lesson plans might be adapted with a view to putting these new ideas into practice.

Meet your Lead Educator

Professor Dana Redford.

Professor Dana Redford is Founder and President of the Policy Experimentation and Evaluation Platform (PEEP), an NGO that supports evidence-based policymaking in education reform and economic development. He is also a Senior Fellow at the Institute of European Studies, at the University of California-Berkeley.

Professor Redford works on innovation, entrepreneurship and climate change and coordinated the largest policy experimentation project on entrepreneurship in EU schools. He has worked as an expert for the European Commission, the OECD, the United Nations and various European and African governments as well as starting four companies in three continents.

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Teach like an Entrepreneur: Bringing Entrepreneurship into the Classroom

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