Welcome to Week 1: Introduction to The Future of Fashion

In this video I provide you with an overview of what to expect from this course.

Along with myself, other members of the course team include:

Geraldine Wharry: a Fashion Futurist, Public Speaker, Educator and Designer with 20 years of experience working across the Fashion Industry. As one of few experts with career expertise as a macro trend forecaster and a fashion designer managing collections, her work has been implemented with global leaders and has influenced agencies and brands in areas as diverse as Tech, Lifestyle, Beauty, Retail, Innovation, Electronics and Youth Culture in the USA, Europe and Asia.

Harriet Posner: who specialises in marketing and branding for fashion, and is the author of Marketing Fashion: Strategy, Branding and Promotion (2015), used by fashion scholars around the world. Harriet has had a long and varied career in the industry and in education.

Ruth Marshall-Johnson: an experienced cultural analyst who specialises in connecting the dots between creative business, trend forecasting and innovation practice.

To get the most out of this course, we strongly recommend engaging, as much as you feel comfortable doing so, in the discussion forums and making full use of the comment sections found attached to each step.

The more you refer to your own experiences and interests, and the more you use the forums and comments to inspire and encourage your fellow learners, the more you will gain from the course.