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The extraordinary story of Cadbury

The extraordinary story of Cadbury

Melissa Andrada interviews Deborah Cadbury, author of Chocolate Wars (2011) and descendent of the Cadbury family, on the origins of Cadbury and influence of Quakerism on the brand. As you listen to the interview, consider:

What are the three most important lessons we can take away from how the Cadbury family started and grew the brand?

What was the role Quakerism played in the development of the brand?

Do you think Quaker thinking can play a role in the creation of contemporary brands and businesses? Why or why not?

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The Secret Power of Brands

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