Celebrate your success
You have completed your first week, well done! You learned about:
- The power of cross-channel marketing
- Choosing online and offline channels
- Television as a marketing channel
- Radio as a marketing channel
Next week you will learn about the importance of traditional marketing channels; why and when we need to use traditional marketing channels and why testing is so important in marketing. You will also learn the key areas to test across your marketing activity and things to consider when implementing your testing plan.
Join the discussion
In the comments, share your reflections of the week. What was most useful or interesting to you?Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.
Introduction to Marketing: Omnichannel Marketing and Analysis
Introduction to Marketing: Omnichannel Marketing and Analysis
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
