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Celebrate your success

This is a short piece of text which congratulates the learner on completing the week. The week’s learning outcomes are reiterated and the following we
You have completed your first week, well done! You learned about:
  • What customer data is.
  • Why customer data is so important to the success of a business.
  • How to use customer data to make your marketing more effective.
  • What customer segmentation is and how it is useful for shaping your communications.
  • What the different types of segmentation are.
  • How to use your data to influence channel selection.
  • How personas will help you create more effective marketing communications.
  • How to select the right communications channels to suit your audience.
  • How to develop creative that will appeal to your audience.

Next week you will learn about delivering and developing a CRM program as well as customer data, the different data types and sources and how to use data to drive customers decision making.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Introduction to Marketing: Understanding your Customers

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