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Week outcomes

The learner is introduced to the outcomes for the week.
This week you will learn:

  • What customer data is.
  • Why customer data is so important to the success of a business.
  • How to use customer data to make your marketing more effective.
  • What customer segmentation is and how it is useful for shaping your communications.
  • What the different types of segmentation are.
  • How to use your data to influence channel selection.
  • How personas will help you create more effective marketing communications.
  • How to select the right communications channels to suit your audience.
  • How to develop creative that will appeal to your audience.
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Introduction to Marketing: Understanding your Customers

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FutureLearn - Learning For Life

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