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Descriptive and diagnostic analytics

Interestingly, the progression of the four business focused questions we discussed in the previous section — “What happened?”, “Why did it happen?”, “What is likely to happen next?”, and “What …

Helios Bikes and data-led decision-making

To help you understand what implementing data analytics means, we’re going to follow a fictional bike company, Helios Bikes, on their data analytics journey. We’ll be checking in on them …

Implementing technical solutions

In this activity we’re going to take a closer look at the technical solutions that need to be set up by all organizations who are making the journey towards being …