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Millennials’ role

The success of the sharing economy and the engine for its growth has been attributed to ’Millennials’ or also known as Gen Y, Echo Boomers and Gen Me. These are …

Check what you’ve learnt

This week we re-examined the nature of exchange in the sharing economy, and how it grew into a global marketing trend. We explored whether sharing, when it is for profit, …

The internet

The internet is the single most important technological drive behind the rise and growth of the sharing economy. The internet was (and still is) a budding platform through which people …

Next week

Next week we look at the strategic implications of the sharing economy including consumer behaviour, supplier behaviour, existing business structures, the environment, the economy at large and regulators.

Next week

Next week we’ll discuss the questions: “What led to the rise of the sharing economy?” and “What factors have fuelled its growth?” We’ll also look at whether the term “sharing …

Check what you’ve learnt

This week we introduced the concept of the sharing economy, and highlighted its backstory. We explored how consumers interact in it, through room-sharing, ride-sharing and service-sharing. We also considered the …

Sharing vs share economy

Sharing occurs when we lend or borrow things from others or use something together with others. Before the sharing economy became a marketing phenomenon, people had been sharing things with …

Origins of the sharing economy

Where did the sharing economy trend come from, and how did it become a global marketing trend? Why do we even call it the sharing economy? These are important questions …

The service-sharing economy

Putting IKEA furniture together can be quite time consuming for some, jumping around from manual to wood just to make sure you get it right. Yet, for other people, putting …

The ride-sharing economy

Another sector heavily influenced by the sharing economy is transportation. One of the largest players, Uber, is arguably the single most recognisable player in the sharing economy. For some the …

Sharing economy- who, what, how and why

The Sharing Economy is simply an internet-mediated exchange of goods and services based on access instead of ownership. Traditionally, Western capitalist economies are built on the importance of ownership. Concepts …

The room-sharing economy

Whenever you travel to a place away from home, where to stay is definitely one of the things you care about. Often the options are clear: 1. you either stay …

Sharing economy- the backstory

In 2012, 17-year old Briella Brown started a business in Australia called Your Closet, where ladies could hire designer dresses and accessories for events. Her business logic was simple: why …

Meet the academics

Throughout the three weeks you will be in touch with our RMIT University Academic and Lead Educator. Educators Meet your Lead Educator and academic mentor who will take you on …

Course evaluation

Well that’s a wrap for Business Futures: the Sharing Economy. At RMIT University, we value your feedback. So please follow the link provided to our Course Evaluation Survey and provide …