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Analysing for diversity and accuracy

There are plenty of DEI, D&I and other variously acronymed courses out there – including this one. Often, they are used as a sort of checkbox approach to increasing diversity: …

Respectful curiosity and humility is a cure

There are two main types of curiosity: humble and voyeuristic. When we engage in voyeuristic curiosity, we overlay our personal biases and assumptions onto the subjects of our curiosity. While …

Testing the validity of your beliefs

It’s extremely difficult to test the validity of your assumptions and data gathering instruments – especially when we’re talking about qualitative data. But it’s not impossible. Here are a few …

Creative research

Marketing Week’s 2020 Career and Salary Survey reveals that of the 3,883 respondents: 88% identify as white 4% identify as mixed-race 5% identify as Asian 2% identify as black Gender …

Medical research

The medical industry is replete with examples of faulty products due to a lack of diversity in research. Although there is a legal mandate in the US to ensure diversity …

Analysing for diversity and accuracy

There are plenty of DEI, D&I and other variously acronymed courses out there – including this one. Often, they are used as a sort of checkbox approach to increasing diversity: …

Testing the validity of your beliefs

It’s extremely difficult to test the validity of your assumptions and data gathering instruments – especially when we’re talking about qualitative data. But it’s not impossible. Here are a few …

Creative research

Marketing Week’s 2020 Career and Salary Survey reveals that of the 3,883 respondents: 88% identify as white 4% identify as mixed-race 5% identify as Asian 2% identify as black Gender …

Medical research

The medical industry is replete with examples of faulty products due to a lack of diversity in research. Although there is a legal mandate in the US to ensure diversity …

Respectful curiosity and humility is a cure

There are two main types of curiosity: humble and voyeuristic. When we engage in voyeuristic curiosity, we overlay our personal biases and assumptions onto the subjects of our curiosity. While …