Course: Developing New Business Ideas for Commercial Success

Getting started can be the trickiest part of any new project, but many entrepreneurs and business leaders cite particular individuals who supported them in the early stages of developing their …

It’s important to understand what happens to IP once it’s no longer exclusively protected by IP legislation. This Step explores the nature of the Public Domain (also known as the …

Some IP owners have strategic aims for their ideas that are not necessarily linked to revenue generation. It could be that the IP has been created to foster innovation, share …

Licensing your IP can be advantageous as a revenue stream. It allows you to profit from your ideas and can also be beneficial as a method for partnering with others …

Hear from Paul Lindley OBE, founder of Ella’s Kitchen, whose experience at Nickelodeon gave him insights into audience characteristics that led him to develop a market-leading baby food brand and …

Welcome to ‘Developing New Business Ideas for Commercial Success’, developed by Dr Marrisa Joseph, Associate Professor of Organisation Studies and Business History at Henley Business School, University of Reading. A …

Now you’ve explored some of the contexts in which IP is produced, let’s consider some practical approaches to developing your ideas further, adding detail around how you intend to create …

This Week, you’ve looked at the foundational elements of IP law, and seen how it supports commercialising ideas in different business sectors, territories and contexts. You’ve also explored some practical …

As you saw in the previous Step, the context in which IP is produced will determine who owns it. Remember, it’s extremely important to have a contractual agreement in place …

Now that you’ve started work on defining your audience and crafting your value proposition, you need to select the IP approach that best suits your idea. IP can be used …

It’s difficult to over-emphasise how important IP law is in understanding the obligations you owe to your employer, protecting your ideas and providing you with commercial options. Listen to this …

Understanding what is unique about your idea is fundamental to demonstrating to potential customers – and in some cases investors – why they should purchase your product or service. A …

Listen to Jurek Sikorski, Director of the Henley Enterprise Lab, as he describes the characteristics of an entrepreneurial mindset. Jurek is a business adviser to several start-up businesses and chairman …

This Step and the next contain practical exercises that will help you identify the value in your idea and then express that value succinctly and persuasively. There isn’t time to …

Here, you’ll explore how IP can be created in different business contexts, including how it can support the creation of a new venture. So, where to begin? This depends on …