Building a content calendar
Once you have thought about your social media marketing strategy you will want to start thinking about how you can go about achieving this. The possibilities of what you could …
Course: Digital Skills: Digital Marketing
Measuring the success of social media marketing
As with all forms of digital marketing, measuring the success of your social media programme is important as it shows you how successful a campaign is and if it is …
The importance and benefits of integration
In this step, we will look at the importance of combining different digital marketing techniques into an integrated campaign and some of the benefits that can be gained from this. …
Cookies
The evolution of cookies is closely connected to PPC advertising. As internet browsers introduce tighter controls on the use of cookies, it is expected that digital marketers will have to …
What is content marketing?
Content marketing is a marketing strategy where content owners produce and share relevant and valuable online content such as videos and social media posts, with the aim of stimulating interest …
Defining your social media strategy
A well thought out social media strategy is the cornerstone to any great social media campaign. This would typically consist of your social media goals, the ways in which you …
